The Cave, a New Liquor Store, Opened on Lake Avenue Extension

Jacqueline Salame and Bill Starbuck, no strangers to retail trade, opened The Cave, a liquor store, at 44 Lake Avenue Extension.

The Cave, located in the Maron Hotel basement, held its grand opening Wednesday to a crowd of people ready to welcome a new business to town.

Starbuck is the son of Bill Starbuck a Danbury-area banker, and is himself an employee of Network Support in Danbury and the owner of six Black Dragon fireworks stores that open each year before July 4.

"It's all about helping people out and customer service," said Starbuck, who lives in Ridgefield and works in Danbury. Network Support offers small and medium-sized businesses computer assistance, and it is located on Kenosia Avenue, around the corner from The Cave Wine & Spirits. "What we wanted to do was bring service to the wine and spirit business."

Starbuck's business partner, Jacqueline Salame is an architect and founder of Tour de Force Designs, a firm she founded 25 years ago. She is active in Brookfield politics and business. Her father Albert Salame owns the Maron Hotel and is well-known in Danbury for his work as a wholesale and institutional food distributor, and for his work in real estate and development. Jacqueline grew up in a family of business owners.

The Maron hotel is in the same plaza as Super Stop & Shop and people who drive behind the grocery store or hotel will drive by the liquor store.

"It's a busy plaza," Jacqueline Salame said. The plaza traffic will help overcome the exposure problem associated with the liquor store being behind the hotel. It isn't visible from Lake Avenue Extension. Its best exposure will come from grocery store traffic. "We're just getting settled."

The liquor store is about 5,000-square-feet in size, not including storage, which is nearly the same size as the store itself.

ih8spx November 29, 2012 at 03:59 PM
The place looks nice. It's in kind of an odd location, though.
Dave Bonan November 29, 2012 at 06:19 PM
it's not NEW. it's been open at least 2 months.


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