(Brookfield, CT)-July 9, 2014-Suzen Pettit, owner of Omaginarium Online Marketing, (an acronym for Online Marketing and Growth) who blogs and consults on topics designed to help her readers learn how to market themselves online, has created a new series designed to feature and single out what she considers the very best and the smartest marketing and branding campaigns out there in todays overcrowded marketplace in which so many companies vie for attention and top billing it is difficult to get noticed.
Suzen has experience in this effort, as she creates marketing campaigns designed to help her clients stand out from the crowd and be remembered for more than just their services.
“It’s hard at times to stand out, with so much noise, but the good news is that with new tools at our disposal such as “Vine”, a social media app that creates 6 second videos, as well as YouTube, Podcasts and phone apps, the possibilities are endless and we have the ability to do so much more inventive work” says Pettit.
Debuting on Monday June 30 with one of her favorite, not to mention hilarious marketing campaigns, Pettit’s weekly series titled “Monday Marketing Masters” featured a campaign by Charmin, the toilet paper company called “The Charmin Sit or Squat App”, a phone app for both Android and iPhone that allows users to “rate” the cleanliness of public restrooms and report back on the app, thereby helping others on the road know where to go to find a clean restroom.
“It’s so smart for so many reasons, not the least of which is that it allows the user to become involved with the app, not just make use of it as an end user. This creates “stickiness” and makes it a fun experience.”
Its practicality speaks for itself. “I wish my mother had this when I was growing up,” says Pettit. “It would have saved us a lot of time heading towards and then nixing a public restroom because of its unsavory appearance”.
Then there’s the genius of the “one off” value for Charmin. By creating the much used app, which lives on your phone, to be looked at all the time,
Charmin strays from traditional ad campaigns whose call to action goals is always to only build awareness, and to “plug” the product.
Suzen has already debuted her second Monday Marketing Mastery of the series, one that involves Hellman’s Mayonnaise, and is aiming for 1 per week, on her Omaginarium blog.
“I want to also feature smaller companies who have had great success and market exposure by creating innovative content marketing and branding campaigns, so that my clientele can be inspired and see that is type of success can be had by the small guy as well, not just the Forbes 500. It’s being done and I want to feature these success stories“