that a group of investors — including the the Fischer Family and Marcus
Lemonis, chairman and CEO of Camping World and Good Sam Enterprises
(and star of
CNBC's "The Profit") — are trying to put together financing to keep the
cupcakes baking at the chain of stores.
Lemonidis wants to combine holdings of Sweet Pete's Candy into a new entity with Crumbs, according to CNBC.