L.L. Bean to Open in April at Danbury Fair Mall

L.L. Bean, the Maine-based outdoor equipment and clothing store, has leased 15,000-square-feet at Danbury Fair Mall with an eye toward opening their store in April.

L.L. Bean will find a niche for their outdoor equipment and clothing between the Cheesecake Factory and the entrance near Macy's at Danbury Fair Mall in April.

Leon Leonwood Bean founded the store in 1912 with the Maine Hunting Shoe. Today it is opening stores across the country. It has 33 stores or outlets in ten states, including stores in South Windsor and Orange, CT.

"This is one more sign of strength in the retail sector," said Stephen Bull, president of the Greater Danbury Chamber of Commerce.

L.L. Bean will fill the last vacant space left by Filene's. The other space left by one of the mall's original anchor store was taken by Dick's Sporting Goods, XXI Forever, The Cheesecake Factory and Brio Tuscan Grille, which just opened.

"When Danbury Fair was originally built, shopping centers were designed with a very traditional approach to anchors," said John Kinsella, assistant vice president of marketing.

What happened with the Filene's space is a traditional multi-level department store was replaced by both other retail space and restaurant space.

"Retail is a fluid environment," Kinsella said, "where both the experience and the brands continuously evolve."

In addition to L.L. Bean, the Danbury Fair Mall also saw the opening of Brooks Brothers, bebe, Forever XXI, the Cheesecake Factory, Brio and Love Sac in 2011, said Melissa Eigen, marketing manager at the Danbury Fair Mall.

Todd C. Howe, CHA December 08, 2011 at 02:00 PM
Fantastic! Danbury continues to grow and prosper in an ongoing challenging economy, and we still have Whole Foods to open next year as well.


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